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Super Bowl Streak Guy Misses Super Bowl
By Kyle Scott
Published:
Karma is a bitch. After appearing in Visa commercials, which applaud four guys for missing multiple family functions to attend every Super Bowl, Robert Cook, 79, of Brown Deer, Wis., was hospitalized on Thursday and had to send his daughters to Dallas.
From his commcercial:
I'm going to make it to the Super Bowl game, there's no question about that. No matter what.
Guess not, Bob. Get well soon.
The family won't say why he was hospitalized, but only that he is "depressed."
Meanwhile, one of the other Super Bowl lifers, Larry Jacobson, once gave up the chance to adopt a child because of the big game: [Ad Freak]
He had to be present at the birth—which fell on Super Bowl Sunday. He ended up adopting two different girls instead—so he literally has different children because of his obsession.
Losers.
Video after the jump.

Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.