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The Patriots’ Twitter Promotion Went Very, Very Wrong
By Kyle Scott
Published:
Somewhere, the Eagles’ social media folks are clinking glasses, laughing at their inept peers (AND PRESUMABLY PUTTING TOGETHER SOME SORT OF HIGHLIGHT VIDEO FROM LAST WEEK– WHAT THE HELL, GUYS?!).
To celebrate their 1 millionth follower (the Eagles have less than 600k), the Patriots offered fans an opportunity to RT this Tweet…
… to see their handle emblazoned on a jersey. It’s one of those stupid social media things, but an effective tool to increase engagement. Brands love engagement. The only problem is that too much engagement can poke your eye out, kid. Some followers have, let’s just say, less-than-decent names.
No harm, guys. This was way less worse than, say, employing a murderous tight end.
Also, there’s a Riley Cooper joke in here, but I just can’t find it.
H/T to (@FlexyLexy40)
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.