Flyers

The Wells Fargo Center is Now “Xfinity Mobile Arena”

By Kevin Kinkead

Published: May 6th, 2025 · 11:59 AM EDT

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The Wells Fargo Center has a new name. Here’s the press release and some photos:

PHILADELPHIA – May 6, 2025 – Comcast Spectacor and Harris Blitzer Sports & Entertainment (HBSE) today announced the world-class sports and entertainment venue in South Philadelphia – the current home of the National Hockey League’s Philadelphia Flyers, National Basketball Association’s Philadelphia 76ers, college basketball, premier global concerts, and entertainment events – will be renamed Xfinity Mobile Arena, effective September 1, 2025, through the 2030-2031 season.

Xfinity Mobile is one of the fastest-growing wireless services in the country and the only provider in its markets to deliver gig speeds to customers seamlessly inside and outside of the home. Comcast first launched Xfinity Mobile to consumers across the nation from its hometown of Philadelphia in 2017 and will be bringing the brand’s unmatched experience to one of the most storied venues in the country.

As part of this partnership with Comcast Spectacor and HBSE, Xfinity Mobile will bring cutting-edge WiFi capabilities to the arena so fans stay connected from the tailgate to the concourse. Xfinity Mobile customers will automatically join a supercharged WiFi experience in the arena that will deliver lightning-fast speeds with Comcast’s WiFi PowerBoost feature, all at no extra cost. Fans will be able share photos, videos, and stream with friends and family as they experience their favorite moments and action in the arena.

“Philadelphia is home to the most passionate fans in the country, and that competitive spirit is a perfect complement to the Xfinity Mobile brand,” said Steve Croney, Chief Operating Officer, Connectivity & Platforms, Comcast. “Xfinity Mobile is fueled by the largest and fastest WiFi network in America which will give our Philadelphia fans an unrivaled experience at one of Philadelphia’s legendary sports and entertainment venues.”

Since opening its doors in 1996, the Philadelphia arena has hosted the most influential sports moments and entertainment acts in the region over the last three decades. In addition to being the home of NHL’s Philadelphia Flyers, NBA’s Philadelphia 76ers, NLL’s Philadelphia Wings, and Villanova Men’s Basketball – the arena continues to be one of the industry’s busiest venues and hosts the top touring musical and entertainment acts in the world. This includes iconic events such as NCAA Championships, record-breaking musical tours, family and entertainment events including WWE and Disney on Ice, and both Democratic and Republican National Conventions.

“This arena is an anchor in the South Philadelphia Sports Complex and broader region,” said Dan Hilferty, Chairman & CEO of Comcast Spectacor. “As we complete our historic relationship with Wells Fargo, we wanted to ensure that our new partner matched our enthusiasm for delivering world-class service to our fans and guests. We are committed to continuing investing in our venue to ensure we’re at the forefront of technology, innovation, and cutting-edge fan experiences. We couldn’t be more excited that Xfinity Mobile’s brand will become the centerpiece for sports and entertainment in Philadelphia.”

After the completion of its multi-year $400 million+ transformation last year, every inch of the venue has been completely reimagined. The project produced full upgrades and overhauls to the fan experience, technology, food and beverage, seating options, performer amenities, sightlines, and sustainability. Ranked in the top 10 worldwide by Front Office Sports and the top 10 in the US by Pollstar, the arena is recognized as a premiere venue for fan experience and hosts over 220 events and 2.5 million guests annually.

“Alongside our partners at Comcast and Comcast Spectacor, we have a shared vision of strengthening the home court advantage in South Philadelphia, and this announcement is another step in an exciting new chapter together,” said Tad Brown, CEO of the Philadelphia 76ers and HBSE. “Xfinity Mobile Arena will offer fans enhanced connectivity and high-speed capabilities to maximize their in-arena experience. By focusing on new and emerging technology, Xfinity Mobile Arena will allow fans to create incredible memories at games, concerts and live events in the future.”

Agreement Terms & Timing

The Xfinity Mobile partnership is set to begin on September 1, 2025, with installation of new signage to be revealed on September 2, 2025. The partnership will run through the 2030-2031 season and include exterior branding, interior digital signage, inclusion in advertising, branded WiFi, hospitality and Official Partnerships with the Philadelphia Flyers and Philadelphia 76ers.

As previously announced, Comcast will own the naming rights to the arena being developed via a joint venture between HBSE and Comcast Spectacor, set to open in the 2031-2032 season. Details will be announced at a later date.

Thoughts? Pagan thinks people are going to hate the purple. Maybe, maybe not. Purple on gray doesn’t look amazing during the day, but the nighttime images Spectacor sent over aren’t bad at all. Do we go here for nice color motifs or to watch hockey and basketball? We go to watch the Flyers and Sixers and Wings let us down. Let’s make sure we’ve got our priorities straight here.

In terms of the name, if you think about it, Philly stadiums haven’t had sexy names in a long time. Lincoln Financial Field, Citizens Bank Park, Wells Fargo Center, CoreStates Center, First Union Center – everything is a bank or a financial institution these days. The Union had two energy companies before Subaru. Now we get Xfinity Mobile, which I don’t think is horrible. What’s the nickname? The X. The X-mob? “Hey man, we’re going to the X tonight to see the Flyers!” That’s perfectly fine. It’s not like “The Farg” really took off anyway. Starting the name with an X gives you something to work with.

My biggest question is the Comcast thing. Xfinity Mobile is under the Comcast umbrella. So… is Comcast giving money to Comcast for the naming rights? I talked to some people who said it’s a traditional naming rights partnership, but I’m not totally sure how that works, and whether or not the Sixers get some $$$, or how much they get, but we’ll send some text messages and make some phone calls and see if we can get those details.

(EDIT – My understanding is that the Sixers will benefit monetarily from this. Previously, as a tenant, they didn’t get anything from the Wells Fargo naming rights. And in terms of Xfinity Mobile being a Comcast entity, the best way to explain it is that Comcast has many different verticals, if you will, Spectacor being one of them. So it’s less about Comcast giving money to itself and more about the various verticals running unique operations. There’s also the angle of getting a relatively new Comcast product in front of fans and pushing out that brand. There is significant value in that.)