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Xfinity Live! is Getting a New Name
Published:
We have a breaking story coming into the Crossing Broad newsroom (an upstairs bedroom in my house) –
PHILADELPHIA – (August 21, 2025) – Stateside Brands (“Stateside”) today announced that the new name of South Philadelphia’s top entertainment destination, long known as “Xfinity Live!”, will become Stateside Live!. The venue, situated in the middle of the Sports Complex between Lincoln Financial Field, Citizens Bank Park, and the newly named Xfinity Mobile Arena, is operated by The Cordish Companies’ Live! Hospitality & Entertainment division. Goldwater Enterprises negotiated the naming rights partnership with Stateside. The name change is anticipated to take effect in the fall of 2025.
Stateside Vodka was launched in 2015 from its craft distillery in the Kensington neighborhood of Philadelphia and has become one of Pennsylvania’s top-selling spirits in recent years. With a focus on establishing the brand as a pre-eminent top-quality American vodka brand, Stateside Vodka was founded by two sets of brothers, Matt and Bryan Quigley and Clement and Zach Pappas. The company’s award-winning vodka includes a 2024 Double Gold Medal at the 2024 San Francisco World Spirits Competition and is now available in 32 states across the United States. Stateside Brands is also the producer of Surfside Iced Teas and Lemonades, which is currently the fastest-growing spirits brand worldwide, as reported by the industry publication IMPACT Databank.
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The naming rights partnership coincides with the groundbreaking of the previously announced $20 million expansion to the Live! venue. Plans for the expansion include internal and external elements along with a special focus on transforming the Live! plaza into a premier entertainment destination. Improvements to the plaza include adding a central, two-story VIP building featuring an upscale rooftop oasis; a new central stage for concerts and entertainment; an upgraded turf area, providing a versatile space for various activities and community activations; and public art installations integrated throughout the plaza creating a sense of community to the upgraded space.
As previously announced, the expansion of Live! is anticipated to be completed in 2026. The facility will remain open throughout construction leading up to a historic 2026 in the city, including the 250th birthday of the country, the FIFA World Cup, and the Major League Baseball All-Star Game.
Right. So if we have it straight, the Wells Fargo Center is now Xfinity Mobile Arena, and Xfinity Live! is now Stateside Live!.
It makes sense to sell naming rights to Xfinity Live if the hockey and basketball arena is using a Comcast vertical instead. Xfinity Mobile Arena next to Xfinity Live would have been somewhat redundant, no? Two Xfinity-named properties inside the sports complex seems to be a minor example of diminishing returns. Then you’ve got the Live! hotel as well, so less confusion across the board with this change.
Notable is that the facility upgrades were planned outside of the larger redevelopment project, meaning that if 76 Place went forward, Comcast Spectacor was still going to upgrade Xfinity Live!. Now this moves forward anyway with the greater plan to build a new arena and reimagine the sports complex entirely, so this will be the first piece of a very large, multi-year thing down there.
Some renderings from Stateside/Comcast/KLG –
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com