Ad Disclosure
ENOUGH With The Safe And Secure Ad!
By Kyle Scott
Published:
We get it. Seriously.
It should come as no surprise to you if you've been watching Phillies games this summer. Every time a player doubles or triples, a bug pops up on screen accompanied by an organ and T-Mac or Wheels saying "safe and secure, New York Life." Tonight, they even acknowledged its prominence.
Never-mind the New York thing (the ad is used on Comcast Sports networks across the country), the spot is intrusive and annoying. We get that it's profitable. But so is selling ad space on Chase Utley's ass and allowing Doublemint to sponsor Wilson Valdez's double play balls (double your pleasure, double your fun).
Sometimes you just need to use a little discretion, yo.
Video after the jump.
Now, about that Peco Power Play…
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.