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More on the Friendly Woman Behind Home Plate

Kyle Scott

By Kyle Scott

Published:


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Grab via ZWR

Chesticles! Chesticles! 

I don’t know how the post about the woman with the big cans behind home plate last night is the top post of the day… but it is. By a wiiiiiide gap cleave margin. By a wide and supple margin.

The woman’s name is Dana Interlante, and she may have just pulled off one of the best publicity stunts – intentional or not – in quite some time. She was a guest on the WIP Morning Show today (thanks in part to our post) and told Angelo Cataldi – who I’m convinced was interviewing her sans pants – that she regrets not wearing a shirt to promote the business she owns– Primo Hoagies in Runnemede, New Jersey.

And, as it would turn out, just two days ago (!) she was featured in a story on NJ.com:

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I actually prefer the blue shirt to the tank… lets the imagination do some work

Dana also admitted that she went and bought a shirt after receiving text messages while at the game. As you can see, she covered up by the later innings:

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It sounds like this was all totally accidental, and that may have been a good thing for Dana. I think* I read one time that MLB bans overt guerrilla marketing stunts such as promotional signs and t-shirts in the crowd, so it’s possible that a large-breastedfonted Primo shirt may have gotten some unwanted attention. Thus, this situation sums up pretty much everything you need to know about marketing: When in doubt, use boobs. Big ones.

Listen to Dana’s interview on WIP here and then grab some of her meat at Primo Hoagies in Runnemede. [And yes, she has a Facebook. And no, I’m not linking to it. And yes, there are pictures there. And yes, they are spectacular.]

*Can’t seem to find it now.

H/T to reader Dave

Kyle Scott

Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.

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