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The Hawk Will Never Die, but it will Get a Slight Refresh
Published:
Meantime, on Hawk Hill:
Introducing the newest evolution of The Hawk. After two decades, hundreds of thousands of flaps, and countless games and appearances, the hardest working mascot in college athletics gets a new look. The Hawk Will Never Die! @MascotHall pic.twitter.com/No18jULxXO
— Saint Joseph’s University (@saintjosephs) August 25, 2023
Aight, so the face is different. And no feathers. Those are the two things that jump out when you look at the old hawk:
Yeah alright. Looks fine. Did it need a rebranding? Maybe, maybe not. It seems like the reaction to this, at least on social, is lukewarm to negative. Don’t see a lot of “rah rah let’s go, this looks great” type of responses.
More importantly, we know the hawk will never die, but will it win any fucking basketball games? St Joe’s hasn’t had a winning season since 2015. Billy Lange has improved the team in three consecutive seasons, but yeah, still under .500. Jameer Nelson ain’t walking through that door. Make the Big 5 great again. MB5GA.
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com