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Tony Luke’s Name Change Update

Kyle Pagan

By Kyle Pagan

Published:

via @meechone on Twitter

Sunday, we got this picture from Mike Meech asking #wheresLuke:

Now we have our answer, from Michael Klein, who is the food and restaurant reporter at the Inquirer:

It will be known as Tony & Nick’s Steaks, said Nick Lucidonio, who operates the stand, which has cast a neon glow beneath I-95 on Oregon Avenue near Front Street, since his father, Tony Sr., opened in 1992. A new sign is being made and should be installed later this month.

Lucidonio said he and his father are complying with a cease-and-desist letter from attorneys representing a second Lucidonio son, Tony Jr., and Tony Jr.’s business partner, Ray Rastelli, who operate the Tony Luke’s franchise locations and the mail-order enterprise.

Nick Lucidonio said he and his father were given until July 25 to change the branding to eliminate confusion.

What a move. “It’s not McDonalds, it’s McDowell’s.” This is Business 101. Change the name and no one will notice. If Bernie Madoff was able to skirt all of those fraud charges he could’ve just re-named his firm “Bernard’s” and no one would be the wiser. These guys could be opening up a new spot in Chester Correctional. That’s called expansion.

Kyle Pagan

Kyle writes blog posts and does Man on the Street-style videos all around Philadelphia. He graduated from Temple University (a basketball school) in 2015. contact: k.pagan@sportradar.com

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