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John Bolaris’ New Weather Site Looks Fun
By Kyle Scott
Published:
On our podcast last month John Bolaris told us that his new secretive weather project would include online and video components. He promised it would be a unique weather service with none of the nonsense and hype that local news producers demand from their talent.
Yesterday, he finally revealed the name: WeatherSavior.com.
The site is not live yet, but a Google cache exists of some of the pages, and there are associated Twitter and YouTube accounts.
On the site’s parked About page, Bolaris describes it: “Weather Savior is a highly interactive source for personalizing your weather needs through multimedia outlets. We help strategize your needs keeping you better informed in a clear and concise way.”
On its Twitter account, the site is described thusly: “24/7 Storm Protection.The most interactive source! Personalizing your weather needs to strategize your day. Think of us as your own personal meteorologist.”
Based on those descriptions and our conversation with J-Bo, it sounds like you should anticipate personalized forecasts based on your location, commute and activities. And probably CAPS LOCK. Lots of CAPS LOCK.
People give Bolaris a lot of shit– some of it deserved, some not. But in a time when certain local meteorologists are tweeting useless current conditions, at least he gives you substance:
Next threat of a storm is Wednesday, HOWEVER looks like southern track W/ best chc of HVY snow Across Southeast& Mid-Atlantic
— JOHN BOLARIS (@JohnBolaris) January 24, 2014
Spot on.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.