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The Boss Button Is Back On Your Tournament Stream and It’s Great
By Kyle Scott
Published:
CBS and the NCAA consurtium for corporate and finiancial dominance brought back the Boss Button– your panic switch to turn off tournament games should your boss or someone similarly un-fun walk by. This year it’s sponsored by Playstation in truly outstanding organic branded brilliance. Click the Boss Button and you’re met with a generic-looking presentation dedicated solely to promoting Playstation Vue:
Well played. Good to see the NCAA is giving all the coin back to the athletes, too:
Top-down economics at work.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.