Posts for process

Reviewing The Sixers’ Excellent New Red Uniforms

Dan Fuller - September 14, 2017

They’ve done it again. The Sixers have taken a design, which maybe wasn’t perfect but didn’t need any tweaking, and have made it better. Truly, addition by addition. Simply re-rendering the 2017 updated uniforms on a red base would have been the easy thing to do. Rather, the Sixers utilized the successful 7+6 star design and added a new, tasteful script version of the “Sixers” wordmark. It is similar to the (never worn) Sixers Christmas jersey of 2016, but that was a league-wide design template, and the 2017 typeface is unique to this application.

The subtle blue drop-shadow gives just enough pop to make the design stand-out. Prior to the 2017 drop-shadows, the numbers and text on the recent uniforms had contributed to the general “retro=dull… but they’re still nice!” feel of the jerseys. This little addition gives the entire set released so far just enough more visual impact to not look like a copy of an “old school” design, but something actually inspired by those designs. Simply executing the 2017 version of the white and blue uniforms in red would have still resulted in a “nice” uniform (maybe not the “fire in the desert” Kyle mentioned, but still a noticeable upgrade from the pre-2017 set). The Sixers, however, took a calculated risk, and it paid off. Continue Reading

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