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DeSean Jackson Inadvertently Ruined Nokia’s ESPYS PR Strategy
By Kyle Scott
Published:
"Nowwww, wat dew U wnt meh 2 rite?"
A little insight into how the PR machine really works.
Last night before the ESPYS, several athletes – including DeSean Jackson and ex-Dream Teamer Vince Young – tweeted almost the exact same message about Nokia’s pre-party– some variation of “Chillin’ at the ESPYS #NokiaPreParty. It’s [insert exclamation].” SB Nation has a full aggregation of all the Tweets.
Unfortunately for Nokia, dumbass D-Jac accidentally tweeted Nokia’s entire request, showing how the athletes’ sentiments were complete bullshit of the give me a free phone and I’ll Tweet whatever you’d like regime.
Tweet via (@soundofphilly)
DeSean quickly removed the Tweet.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.