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RADIO WARS: Here Are the (High-Level) Local Radio Ratings
By Kyle Scott
Published:
People keep asking, so here are the local radio ratings, sent along by an anonymous tipster.
As you can see, WIP doubles 97.5 some months. But, this starts at 6 a.m. WIP has a dedicated morning show, 97.5 picks up Mike and Mike. [UPDATE: And, obviously, Eagles games.] We’re not comparing Apples to Apples. Things would be a lot different if 97.5 had, say, a big-name radio host to compete with WIP during morning drive time.
And unfortunately, these ratings are pretty readily available and not the ones errrrrybody wants– the timeslot breakdowns. At this point, I’d probably pay someone Riley Cooper money to leak those…
Source: Nielsen Top Line Radio Ratings, Fall 2014, Philadelphia Metro, Persons 6+, Monday-Sunday, 6AM–Midnight, Average Quarter-Hour Share
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.