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RADIO WARS: The Ratings
By Kyle Scott
Published:
So much going on today, so just gonna vomit you the local ratings for “November.”
6 – 10 a.m.
WIP earned 9.2 share and a 0.1 streaming share among men 25-54 for a combined total of 9.3, beating out 97.5’s morning show, which earned a 7.4 share and a 0.6 streaming share among men 25-54 for a combined total of 8.0.
10 a.m. – 2 p.m.
Mike and Ike on WIP earned a 7.7 share and a 0.5 streaming share among men 25-54 for a total of 8.2, beating Harry and Rob on 97.5, who earned a 4.0 share and a 2.2 streaming share among men 25-54 for a total of 6.2.
2 – 6 p.m.
Josh Innes and colleagues earned an 8.7 share and a 0.1 streaming share among men 25-54 for a total of 8.8. Mike Missanelli earned an 8.1 share and a 1.4 streaming share among men 25-54 for a total of 9.5.
Do with those what you will. MUSIC:
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.