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Winter Classic Was Lowest Rated Ever
By Kyle Scott
Published:
Where's everbody else?
Bob Costas sad.
Not even Philly and New York, or HBO, or two of the best teams in the NHL could save the 2012 Winter Classic from being the lowest rated yet.
The overnight ratings via Sports Business Daily and Puck The Media:
Winter Classic Overnights
2008, Pittsburgh vs. Buffalo, 1/1/08: 2.6
2009, Detroit vs. Chicago, 1/1/09: 2.9
2010, Philadelphia vs. Boston, 1/1/10: 2.6
2011, Washington vs. Pittsburgh, 1/1/11: 2.8
2012, NY Rangers vs. Philadelphia, 1/2/12: 2.4
Reasons (unofficial): The moved start time, competition from the Outback Bowl on ABC, and the fact that the game was played the day after New Year’s Day, when some (few, but some) had work and school. Still, though, that’s disappointing. We’ll await the results from Philly and New York, which I would imagine were off the charts compared to the rest of the pigskin-loving country.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.