Turner has become the first rookie to sign a shoe deal with the Chinese company. And believe me when I say, nothing speaks to the Chinese people like a black guy from Chicago who talks like a Muppet. Nothing.
For serious- Li Ning, founded by a Chinese gymnast of the same name, wants to become a global brand, and so does Turner. This opportunity allows Li-Ning to partner with a potential NBA star and it allows Turner to get his own shoe right off the bat- a luxury not typically afforded to NBA rookies. Although, this season he will wear a generic sneaker, while the details of his custom shoe are hammered out.
So that's right kids, come 2011 you can get your own Evan Turner Li-Ning kicks. Because no one knows basketball like the Chinese.
Next up, Jeff Carter ice skates from Tanzania.
Video after the jump.