Shocking: Joe Paterno Beer Is Already a Hot Seller in Central Pennsylvania

A Pittsburgh brewery, founded by an attorney who’s well aware that you could sell literally anything with Joe Paterno’s likeness on it in central PA, says pre-orders for its Duquesne Lager Paterno Legacy Series beer are through the roof.

Dustin Hockensmith, reporting for Penn Live:

Soon, the beer adorned by images of former Penn State football coach Joe Paterno will be judged the same as all others. The outside of the can will honor a Nittany Lion legend, but the taste of the Vienna-style lager contained inside will ultimately carry the product beyond its projected release the third week of August.

The Paterno Legacy Series lager is being produced by Duquesne Brewing Company, a once-defunct brand rejuvenated by Pittsburgh-area attorney Mark Dudash in 2010, through a joint venture with the Paterno family. The Paterno brew is best described as a red lager with no aftertaste, according to Dudash.

…

If there was concern of any backlash, it didn’t take long to disappear, to the point where Dudash has been stunned by the product’s early success. The expectation was to sell out an initial run of 500 barrels by late September, but through pre-sales alone, over 2,800 barrels have already been sold without even venturing into Philadelphia or Pittsburgh.

Paterno Legacy Series lager is said to confront your taste buds with a shocking array of hoppy flavors that linger for a moment but then quickly disappear down your gullet, never to be tasted or even mentioned again until the beer wreaks havoc on your insides and jettisons itself out the back, ruining your Blue and White shorts and leaving you to tell your friends and family to just ignore the stain. You’ll swear that you weren’t even aware it was there. The can is eco-friendly. It’s designed to be crushed and flattened into an indistinguishable object which can be recycled or simply swept under your rug for a decade or so while you drink countless more beers and scream “WE ARE” at the top of your lungs.

Paterno Legacy Series lager will go on-sale just in time for football season.