From SI.com:

NBA Hall of Famer Allen Iverson has been suspended one game by the BIG3 League for not showing up for the league’s games in Dallas on Sunday afternoon.

Iverson apologized on Tuesday afternoon but did not explain why he was missing. The BIG3 launched an investigation into Iverson’s absence and the former Philadelphia 76ers star talked to league founder Ice Cube.

Brilliant! Allen Iverson, our absolute main attraction, didn’t show for the last game so what can we do to make sure we punish him so we keep some semblance of dignity and keep selling tickets?

Oh, I know– SUSPEND HIM!

That’s… a great idea!

I Celine Dion loooooooooove the Big 3 acting like they’re a real league and not a complete sideshow. If they wanted to embrace their inner WWE, they’d have Allen Iverson get roasted at halftime, or have him plead for PT with Ice Cube in a rap battle, or:

But nope, they suspended him. Because they want everyone to take them seriously. The sooner the Big 3 realizes they’re sports entertainment and not sports, the sooner they might be successful.