Your Beer Dispenser Questions Answered

We had a chance to check out the Bottoms Up Beer Dispenser this afternoon at The Well. Early reviews? It's cool as a shit, but the implementation is a little bit of a let down.

Questions I've seen on Twitter and in the comments:

Will prices go up?

No. Even though the cups cost around 30 cents more (at least according to this article), prices will remain the same at stations using BUBD.

How many BUBDs will there be?

Good question. Four. No, not four stations, four individual dispensers in one unit, located at the 11th Street Atrium- at least to start. Ike Richman of Comcast Spectacor said they will see how it goes before adding additional stands. That's right, only one stand, serving Bud Light.


Why Bud Light?

Because the lone kiosk is branded as the "Bud Light Bottoms Up Draught." Their logo is also on the magnet. Sorry, no other beers for now.


How does the magnet work?

The magnet looks like a large poker chip that sits atop a small magnet-lined hole in the bottom of the cup. When placed on the dispenser, the metal tap (?) pushes up on the magnet (and I'm assuming holds onto it) and fills the cup with beer, cutting it off precisely as the head approaches the rim. A) That's what she said. B) They thought this through, folks. It works like magic.

Is it Magic?

No it is not.

Invisible gnomes?


How long does it take to fill up?

Seven seconds. Exactly four seconds longer than Johan Santana.

How does the cup seal itself?

As mentioned above, when the cup is removed, the magnet is pulled back down to seal the small hole- shown below. Workers there said it was difficult to push up on the magnet and remove it while the cup was filled with beer. Although, it does seem rather easy to remove when finished, so you can take it home as a souvenir- if you're into that sort of thing.

Picture of the empty cup and video after the jump.


Is there advertising on the magnet?

You bet your sweet ass. In this case, it's Bud Light. But this thing is just begging for a Cialis ad.

Is this Heaven?

No, it's the Wells Fargo Center.

UPDATE: Early reader report not good.


15 Responses

  1. The Pittsburgh Penguins: Your favorite NHL team would be that good too if they had as many first and second overall picks as the Pens did from 03-06 says:

    Fucking magnets, how do they work?

  2. Why don’t you ask Shaggy 2 dope, he’s one of my good friends, I have his number if needed. Also, that is incredible.

  3. Like a poster on the previous article, I’d be worried about it from a cleanliness standpoint. Seems to easy for that dispenser to collect all kinds of contaminants. Rotten food particles, dirt, mold, hair, human head cheese (moistened dandruff), and maybe even smegma. Not to mention that I’d be worried about the vendors putting an empty cup on some non-sterile surface before it is filled.
    I’d be interested to see what the Philadelphia Department of Public Health’s Office of Food Protection’s take on this system. Where’s our Big Brother Government when you really need them?

  4. Iron Balls – how is SMEGMA going to get on the beer dispenser???? Are you implying that someone is going to rub their dick all over the beer dispenser?

  5. They won’t give you water in bottles but they will give you magnets in the bottom of a cup. Those can be trwon down onto the ice just like anything else….

  6. @Iron Balls – Do you honestly think traditional beer tap lines are any cleaner? If so, you might want to keep your head in the sand and keep thinking that way or just never drink a draft beer again. I know bars that don’t keep up with cleaning their keg lines as much as they should so I highly doubt that the top notch crew at the WFC is doing it 100% to code.

  7. Coors light had this on demo at a Red Sox game during the summer of 2009. Haven’t seen it since.

  8. sounds like another enviornmental nightmare created for the sake of advertising and sh*tty beer. If the bud, bud light, coors light, miller, miller lite beer drinkers removed themselves from the world…maybe they can be sent to a desert island where they can be drunk all the time on beer made from their own piss…which is the main product after drinking these beers…then think of how better a place the world will be…a world without suburbs, and honkeytonk towns thats for sure…staten island will become farmland again…

  9. Wow, sounds like we have a bunch of beer snobs here! That being said, I too would be worried about cleanliness of the beer injector. On the other hand, I would never have to complain again about a beer with 2 inches of useless foam on top. I don’t care what Jim Koch says, I don’t want any on mine.

  10. Phalange, don’t be such a simp. People have hands to do the spreading with.
    Deezy, tap lines don’t need to be cleaned because the alcohol in the beer does the sterilization.
    PS: “whodat?”‘s still a wanker.

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