$1.1 Billion Gets You… Brand Synergy! (and Pretty Cool Eagles Sneakers)


Eagles Air Max 95 (No-Sew) – NFL Draft Pack – picture via counterkicks

For those wondering what Nike would do with the NFL license after the disappointingly and expectly overhyped unveiling ceremony, they finally showed some of the benefits of their freshly enacted apparel deal with their 2012 "NFL Draft Pack" of sneakers. Gimmicky, but I like it.

You say you love the Eagles but your team-related footwear options are limited? Boom– NFL Draft Pack. Simply, Nike chose eight signature sneakers, either classics from the past or noteworthy current shoes, assigning one to each division, then laying out a custom colorway for each team within each division. Luckily, Nike chose one of their all-time best designs, the Air Max 95, for the NFC East.

Two notes: (1) nitpickers will notice these are actually the Air Max 95 No-Sews which, well, don't have the color panels sewn together as on the original design from 1995, (2) The Air Max 95 is my favorite sneaker of all time—yes, people have such things—so I'm not the fairest judge. Heck, I wear Air Max 95s on an almost a daily basis (thank you job with minimal dress code). But come on, with both Midnight Green and Kelly Green present and prominent, what isn't to like? (well, the list price is $150, so that's something to not like…)

Here are the rest of the NFC East Air Max 95s (No-Sews). The Redskins version is fantastic. I'm not sure I'd be able to pull off actually wearing them, but it just proves how well their color palette comes together. The Cowboys and Giants aren't quite as interesting, but I can't really find fault with either of them, with the Giants, well, "Big Blue" approach working quite well, though I wouldn't have minded some silver on the Cowboys [editor's note: I see purple?].

Nfc east

Counterkicks has close-ups of each team's sneaker. Some notables: the AFC West in the Nike Air Trainer SC (you may know them as "Bo Jacksons") and the NFC North in the Air Max 90 (also known as the original Air Max). Also, the Buccaneers' Free Trainer 5.0 and the deceptively complex Free Haven 3.0 looks good in any color (even neon green) are new designs which are only enhanced by this NFL tie-in program.

Here are all of them for the entire league. I'm giving this whole pursuit a big thumbs-up. Which ones do you like?


via Nicekicks and Counterkicks, two great sites for sneaker news.

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  • Shaun Young (#1 Eagles Fan) April 26, 2012 at 9:42 am

    these are the coolest sneakers ever!!!

  • 3rdWorldPosse April 26, 2012 at 9:51 am

    NFL themed sneakers are gayer than 9 guys blowing 8 guys

  • mac April 26, 2012 at 9:59 am

    I dig the seahawks ones. Lime green looks good on everything.

  • scrapple joe April 26, 2012 at 10:04 am

    eagles and packers are the nicest ones…

  • Ice Cold April 26, 2012 at 10:06 am

    I feel bad for all the AFC teams… those shoes are all crazy-ugly!
    Tampa Bay and Detroits are the best ones.. classic summer/fall kicks

  • LOL April 26, 2012 at 10:18 am

    Those will go great with Zubaz.

  • d-money April 26, 2012 at 10:19 am

    Agree with 3rd world. These are for gays, 8 year olds, and gay 8 year olds.

  • FACE April 26, 2012 at 10:35 am

    All of the NFC East kicks are sick. I’ll buy a pair. I like that there’s not a logo on there really. It’s just a color scheme.
    How ya’ll gonna hate on some midnight green, black and white air force one’s?

  • FACE April 26, 2012 at 10:36 am

    *air max 95’s

  • LemurCat April 26, 2012 at 10:52 am

    My orange and black Puma Dallases still own.

  • Nova Supports Gay Wright's April 26, 2012 at 10:59 am

    The Eagle’s ones are hideous. As are the Redskins. We got screwed NFC south are the best.

  • FACE April 26, 2012 at 11:07 am

    NFC South? They’re low-top running shoes? What u runnin’ marathons?

  • Dan Fuller April 26, 2012 at 11:11 am

    @Nova Yeah, if you’re not into the Air Max 95s, the NFC South’s design is pretty nice.

  • Dan Fuller April 26, 2012 at 11:21 am

    Per confirmation from Nike, the only team logo anywhere on these is on the insole, so even that is subtle (unless your team has loud colors, of course). http://www.twitter.com/nikestore/status/195299934277353473

  • JAWS April 26, 2012 at 11:25 am

    Dawkins retired…..

  • Mark April 26, 2012 at 12:53 pm

    NFC West imo has the best. Rams and Cardinals specifically.

  • Aaron April 26, 2012 at 1:21 pm

    Nice kicks, very nice!

  • SmilEZ April 26, 2012 at 1:30 pm

    Deez r PHAT yo

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