So much for that gruff cartoon figure.
According to ESPN’s Darren Rovell, Matt Kemp and Cole Hamels will be the new spokesmen for Big League Chew.
From the Great Divider: [ESPN.com]
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
It's unclear if Hamels will also be a package boy.