Somewhere, the Eagles’ social media folks are clinking glasses, laughing at their inept peers (AND PRESUMABLY PUTTING TOGETHER SOME SORT OF HIGHLIGHT VIDEO FROM LAST WEEK– WHAT THE HELL, GUYS?!).
To celebrate their 1 millionth follower (the Eagles have less than 600k), the Patriots offered fans an opportunity to RT this Tweet…
… to see their handle emblazoned on a jersey. It’s one of those stupid social media things, but an effective tool to increase engagement. Brands love engagement. The only problem is that too much engagement can poke your eye out, kid. Some followers have, let’s just say, less-than-decent names.
No harm, guys. This was way less worse than, say, employing a murderous tight end.
Also, there’s a Riley Cooper joke in here, but I just can’t find it.
H/T to (@FlexyLexy40)
