The NBA Store just tweeted out a link to a new shirt being sold which markets Joel Embiid as The Process.
— NBA Store (@NBASTORE) November 17, 2016
After seeing that, I wondered: Does Joel Embiid have a trademark on “The Process”? As it turns out, he’s filed for one.
Embiid’s filing, through his agency CAA Sports, is for “goods and services,” including “apparel, namely, shirts, sweatshirts, shorts, sweatpants, hats, flip flops.” A second filing lists other goods and services. What kind? Glad you asked because it’s fucking amazing:
Rubber bracelets; Children’s books; Non-alcoholic beverages, namely, pre-bottled Shirley Temple drinks
JOEL EMBIID MAY PLAN ON SELLING PRE-MADE SHIRLEY TEMPLES UNDER THE NAME “THE PROCESS.” THIS IS THE GREATEST SINGLE MARKETING IDEA IN SPORTS HISTORY. Darren Rovell is gonna cream his jeans when he sees this.
Kyle: If this isn’t the biggest bag-over-the-head, punch-in-the-face I ever got, GODDAMMIT! This shirt was going to CRUSH: