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Lonzo Ball’s New Foot Locker Commercial Is Incredible
By Kyle Scott
Published:
Lonzo Ball just shot my entire murderous lunatic theory out of the water. Shockingly good dead-pan and comedic timing here. Excellent ownership of a negative, turning it around and using it to his advantage. PR 101. Also, funny. Good stuff.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.