The Sixers Unveiled Their New “Spirit of 76” Campaign

Sixers press release:

The Philadelphia 76ers announced today details for its “Spirit of 76” campaign, highlighted by seven tribute nights recognizing the rich history of the city of Philadelphia and 76ers basketball. At each “Spirit of 76” game, the 76ers will wear the much anticipated City Edition uniforms — to be unveiled at a later date — on a new tribute court, featuring a custom-designed center-court logo. The season-long celebration builds off of last year’s “Spirit of the Champion” campaign, which celebrated the 1967 NBA Championship team.

“Spirit of 76,” introduces a new “bell” logo, inspired by imagery from Philadelphia’s 1976 bicentennial celebration, a special center-court logo signed by 76ers full season ticket members, collectible tickets and membership boxes for season ticket members.

Here’s the original bicentennial logo, seen here on a button:

My guess is the Sixers couldn’t use the identical version for legal reasons, so they combined it with their vintage logo. But the combination of the two is so seamless that it just looks right… and, oh yes, feels right.

Season ticket holders will also be given commemorative tickets and their signatures will be featured on the court logo. And the Sixers will unveil three new sculptures at their practice facility which fans won’t see.

Spirit of 76 nights will be as follows:

Thursday, Dec. 21 vs. Toronto Raptors
Friday, Jan. 5 vs. Detroit Pistons
Friday, Feb. 2 vs. Miami Heat
Friday, Feb. 9 vs. New Orleans Pelicans
Friday, March 2 vs. Charlotte Hornets
Friday, March 16 vs. Brooklyn Nets
Friday, April 6 vs. Cleveland Cavaliers

The Sixers also unveiled their promotional schedule, which details the games they’ll wear their red uniforms. That schedule, and what the new court will look like, is after the jump.

More from the press release:

PROMOTIONAL SCHEDULE:

Friday, Oct. 20 vs. Boston Celtics: Opening Night, presented by Independence Blue Cross, where all fans in attendance will receive a 76ers Opening Night T-shirt.
Friday, Nov. 3 vs. Indiana Pacers: Stars and Stripes Night, presented by Toyota, that will honor the nation’s service men, women, and their families. The first 5,000 fans in attendance will receive a special co-branded 76ers and Toyota giveaway item.
Tuesday, Dec. 19 vs. Sacramento Kings: Tastykake Night, where the first 5,000 fans in attendance will receive a special co-branded 76ers and Tastykake scarf.
Monday, March 26 vs. Denver Nuggets: PECO Go Green Night, where the first 5,000 fans in attendance will receive a special co-branded 76ers and PECO giveaway item.

STATEMENT EDITION GAMES:
The 76ers will wear the Statement Edition red uniforms eight times (three home games, five away games) this year to honor important dates in 76ers history:

Friday, Dec. 15 vs. Oklahoma City Thunder: Sculpture unveiling to be announced.
Monday, Dec. 25 at New York Knicks: On this day in 1978, the team debuted its red uniforms on Christmas Day in 1978 when the 76ers defeated the Knicks, 109-94, in New York.
Monday, Jan. 22 at Memphis Grizzlies: On this day in 1992, Charles Barkley became the franchise’s rebounding leader.
Monday, Jan. 29 at Milwaukee Bucks: On this day in 1971, Hal Greer scored his 20,000th career point.
Wednesday, Feb. 14 vs. Miami Heat: On this day in 1966, Wilt Chamberlain becomes the league’s all-time leading scorer, a distinction he held for more than 18 years.
Thursday, March 8 at Miami Heat: On this day in 1968, Wilt Chamberlain begins record streak of nine-straight triple-doubles.
Friday, March 30 at Atlanta Hawks: On this day in 2001, the 76ers retired Charles Barkley’s No. 34.
Wednesday, April 11 vs. Milwaukee Bucks: On this day in 1967, the 76ers defeated Boston in Eastern Division Finals to end Celtics’ streak of eight-consecutive NBA titles.

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6 Responses

  1. 1. Why three games at home, and five on the road for the “statement” unies? I’d go with four and four.
    2. My choices for the sculptures: Poor Roy Rubin, Don DeJardin, Andrew Bynum (Loon of Great Renown) and Sam Hinkie
    3. Will this be the season Moses Malone finally gets his #2 retired? It was supposed to have happened last season, but they realized it was the ’67 team’s 50th anniversary, and besides, another A.I. tribute is always a fan favorite.
    4. Will we really find out whatever happened to Big Shot and the Bunny?
    5. I want a reunion of all able-bodied Suxers from 9-73. Hasn’t happened yet.
    6. Someday, Suxers must play a game at the Palestra.
    7. When will it be Andrew Toney Night?
    8. When will the City Six become the Gr8 Eight, with Herb Magee of Phila University and Brett Brown joining the City Six?
    9, There must be a pep rally somewhere in town, with players, management, and others in an accesible location at a reasonable time. I once attended a Suxer pep rally at Liberty Place. Just a few office staff, and lame giveaways (hats and Mardi Gras beads).
    10. Bring back the “Spirit of the Seventy-Sixers” theme song, along with “1-2-3-4-5 Sixers”.
    11. Last of all, there must be a “retropolitan” uniform, such as “Seventy-Sixers” in red, with blue lettering (original was white) This time around, have both “Seventy-” and “Sixers” in the same wordmark size.

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