Press release:

The Philadelphia 76ers announced today that Beats by Dr. Dre (Beats), the leading global premium headphone brand, will serve as an official partner of the team. The entities have agreed to a multi-year deal, terms of which were not disclosed.

Last month, the National Basketball Association (NBA) and Beats announced a comprehensive marketing and merchandising partnership, making Beats the official headphone, wireless speaker and audio partner of the NBA. As part of its league deal, Beats plans to launch a line of NBA team-branded headphones.

Philadelphia 76ers guard-forward and 2018 Kia NBA Rookie of the Year Ben Simmons, who posted 12 triple-doubles in his debut season, serves as a brand ambassador for Beats, along with several other NBA stars. This past summer, he joined Beats in Melbourne, Australia to speak to and meet with young athlete students from his former high school. He was also one of the faces of the brand’s collaboration with UNDEFEATED earlier this year and appeared in Beats’ “Got No Strings” holiday campaign in 2016.

The release goes on to say that Simmons was provided a new product which he gifted to teammates ahead of the China trip. There are LED billboards in Shanghai and Shenzhen featuring Simmons’ likeness:

More from the release:

Beginning with the 2018-19 season, and as part of the partnership, Beats branding will appear throughout the 76ers’ arena, including both within and above the player tunnel; the first time a 76ers’ partner will have its brand showcased in the corridor from the locker room to the court.

Further, both partners will collaborate on a custom pregame playlist, which will include songs from Beats brand ambassadors within the music industry and selections by 76ers players, that will be heard throughout the arena prior to tipoff.

Additionally, Beats will be the official partner of 76ers pregame “lifestyle” content across Instagram, Twitter and Facebook. The Beats logo will be integrated into pregame player imagery seen on the popular social media platforms.

Pretty cool stuff.

I have a pair of Beats at home and they’re great. Personally, I’ve found that they sound fantastic when I’m listening to Nas or DMX, but for some reason they sound really shitty when I’m listening to Future or Lil Xan.

Not sure why that is.