NBC Sports rolled out a digital streaming service a few months ago for displaced fans.
The “Philly Pass” on NBC Sports Gold features studio shows, pre and post-game programs, and other specials that the network produces. It does not, however, include any actual Phillies, Sixers, or Flyers games, which left a lot of people wondering why they would pay $3.99 a month or $29.99 a year for this product.
Today we got a press release announcing that Flyers programming will be added to the service, but again, no games:
PHILADELPHIA – November 21, 2018 – NBC Sports Gold’s “Philly Pass” will add Philadelphia Flyers pregame, postgame, and special programming content to its offerings starting on Thursday, November 29. The addition of the Flyers to “Philly Pass” will add to the more than 200 pre- and postgame shows, more than 30 hours of studio shows and team-oriented content for all four Philadelphia pro-teams: Philadelphia Eagles, Sixers, Phillies and the Flyers.
This new direct-to-consumer product targets Philadelphia sports fans residing outside the NBC Sports Philadelphia territory. “Philly Pass” is available for purchase for $29.99 for the year, or $3.99 per month. Fans can visit www.nbcsports.com/gold/phillypass to purchase the product and confirm if the pass is available in their area.
Flyers content for “Philly Pass” will include NBC Sports Philadelphia’s “Flyers Pregame Live” and “Flyers Postgame Live,” plus specials such as “The Case for 88,” “Flyers in 50,” and the 42nd Annual Flyers Wives Carnival. The pass currently includes the network’s Eagles, Phillies and Sixers pre- and postgame programs; the network’s weekday sports program “Philly Sports Talk;” the Eagles-centric “Quick Slants;” and other specials including the 2018 Eagles Championship Parade, and “World Champions: The Story of the ’08 Phillies” documentary.
“Like a breakout pass from Gostisbehere to Giroux, and the viral sensation Gritty, we are thrilled to add Philadelphia Flyers programming to an already robust lineup of Eagles, Sixers and Phillies programs on ‘Philly Pass,’” said Brian Monihan, President, NBC Sports Philadelphia.
“Philly Pass” is NBC Sports Regional Network’s second foray into direct to consumer offerings, as “Blazers Pass” launched in November 2017. “Philly Pass,” which launched in September, is part of NBC Sports Gold’s suite of direct-to-consumer live streaming products to desktop, mobile, tablets and connected TV devices.
NBC Sports Gold is available on Apple iOS, Android, Apple TV V4, Amazon Fire TV, Roku, Chromecast and online at NBCSportsGold.com. NBC Sports Gold is powered by Playmaker Media, NBC Sports Digital’s technology service which provides end-to-end support for companies in need of best-in-class live streaming and VOD solutions.”
This just seems like a tough sell for out-of-market fans because I’d assume they already have subscriptions to streaming services like NBA League Pass or NFL Sunday Ticket. Unless you’re the most authentic fan on the planet, I can’t imagine something like this is a huge needle-mover, but maybe I’m wrong.