Joel Embiid was recently fined $25,000 by the NBA for saying that the referees from last weeks Boston/Philly game “fucking sucked.”

Maybe he can pay that fine with cash from a new Hulu endorsement, which ran on Saturday and Sunday during the NBA’s three point and dunk contest, plus All-Star Game:

https://youtu.be/CUKC2rvSZmo

Child: “Mr Embiid, why did you change your nickname?”

Embiiid: “Money.”

That’s pretty good.

More on the commercial from Adweek:

The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports. An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo.

The campaign, created in partnership with Big Family Table, will also feature home billboard takeovers, online banners and creative components across social media.

Damian Lillard also appeared on a 30 second spot this weekend.

Here’s a bit more on the campaign from Tubefilter:

Some of the trio’s ads (marketing the company’s $44.99/month Hulu with Live TV package) will air on cable TV this weekend during coverage of the NBA All-Star Weekend — hence the featured professional ballers. But the majority of the campaign is set for social media. Lillard, Embiid, and Antetokounmpo will each tweet from their respective accounts, hashtagging their posts #ad, #paid, #alot, #sponsored, #hulupaidme, #neversellout, and #hulusellouts, per the Wall Street Journal.

“Influencer marketing has taken on a life of its own,” Kelly Campbell, chief marketing officer at Hulu, said. “Yet at the same time we know athletes are getting paid a lot of money to endorse products.” Hulu added that the campaign, while calling to consumers with humorous self-awareness, is meant to add authenticity to its marketing.

Pretty creative. Influencer marketing works, as you saw if you watched the Fyre Festival documentary. You just have to make sure you follow through on your promise, which is, you know, actually holding a music festival.

Happy President’s Day.