SugarHouse Sportsbook is now the official sportsbook partner of the Flyers and the Wells Fargo Center.
What does that mean?
So this is a multi-year deal that sees the addition of two sports lounges inside the arena, areas where you can watch the Flyers and other games on TV while betting through PA betting sites. Presumably SugarHouse is the preferred sportsbook:
Some details via press release:
The sportsbook-style lounges will be in two locations in the building – both on the main concourse and on the arena’s top level. The nearly 6,500-square-foot-lounge located on the arena’s top level will face the bowl so fans can watch the live action as it happens. The fun and open sportsbook-like environment will also feature other spaces for fans to cheer on the action while betting online and enjoying Philly’s favorite foods and drinks. Each space features club chairs, bar and table seating, as well as a custom 22 feet long by eight feet tall LED video wall that will anchor the viewing area, which has its own dedicated seating area. There are also dozens of live action screens, measuring 86”, 65”, and 50”, respectively.
The main concourse level lounge is located in the completely redesigned south end of the arena and is approximately 5,680 square feet. This exciting space features 10, 86” screens grouped throughout the seating areas, mixed with odds boards and an additional 16, 65” monitors at the bar. SugarHouse ambassadors will also be in both lounges to assist guests in registering for the online sportsbook so they can get in on the action.
These lounges are going to be operational for the Flyers’ home opener, which is October 9 against New Jersey. The agreement also includes a marketing partnership, so you’ll see advertising “inside the arena’s bowl and throughout the concourse as well as radio, billboards and digital media placements.”
Also, as you probably know by now, SugarHouse is rebranding as Rivers Casino Philadelphia, backers of the BetRivers app, in the near future. The lounges will carry that branding.