Unibet, the newest sports betting platform in New Jersey, announced today that they have formed a marketing partnership with the NJ Devils.

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This partnership includes a multi-year sponsorship deal with the team. To make things better for Devils fans, Hall of Famer Martin Brodeur has been named Unibet’s Brand Ambassador.

Brodeur spent 21 years defending the Devils’ net, and is now the Executive VP of Business Development at the Devils.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world,” said Brodeur. “The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love.”

Through the deal, Unibet will received significant in-arena and digital presence. Customers will enjoy unmatched experiences and hospitality.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team,” said Arnas Janickas, Head of U.S. Marketing at Unibet. “Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”

Unibet is one of the world’s best betting and online gaming brands. Since its start 22-years ago, Unibet has offered online sports betting, casino games, poker and bingo in 20 different languages. They operate in the UK, Europe, Austraila, and now the U.S. They are owned ad operated by The Kindred Group.

They didn’t waste time jumping on the North American scene as Unibet was introduced to fans in late June 2019.

“Following the New Jersey Devils game in Sweden and Switzerland last October and the franchise’s position as a rapidly growing global brand, it was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem,” said Adam Davis, Chief Revenue Officer for Harris Blitzer Sports & Entertainment. “We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year. Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way.”

A rollout for Pennsylvania is planned for later this year.

Lets not be surprised if a similar gaming partnership with the Sixers is in store, as Josh Harris and Harris/Blitzer Entertainment owns both the Devils and the 76ers.

Happy Betting.