Entercom is no Longer Entercom

Entercom is the Philadelphia-based radio corporation that bought 94 WIP and its sister stations from CBS a few years back.

However, Entercom is no longer Entercom. The company is re-branding as “Audacy,” as explained here in a press release:

PHILADELPHIA, PA – March 30, 2021 – Entercom Communications Corp. (NYSE: ETM) today announced that it is transitioning its brand name to Audacy, effective immediately. 

Over the past three years, the company has purposefully evolved into a scaled, multi-platform audio content and entertainment organization with the country’s best radio broadcasting group and a leadership position in virtually every segment of the dynamic and growing audio market—including broadcasting, podcasting, digital, network, live experiences, music, sports and news. Audacy is also the #1 creator of original, premium audio content.  

“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “‘Audacy’ captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform.” 

The release goes on to list recent moves by the company, which includes the acquisition of CBS Radio, the launch of Radio.com, and various forays into the podcasting space.

It’s true that the company formerly known as Entercom has really branched out over the years. They’ve dived head-first into podcasting and other new media audio formats, which has seen the company become more than just a radio giant. That seems to be what Field is talking about as a reason for the re-brand, because they feel like a different entity these days.

A bit more from the release:

The company’s ticker symbol will change from ETM to AUD effective on or about Friday, April 9, 2021. Along with the name Entercom, effective today, the company will also sunset the RADIO.COM brand and align its direct-to-consumer platform under Audacy. Cadence13, Pineapple Street Studios, BetQL and Podcorn remain market-facing brands.

Does this change anything for you, the 94 WIP listener?

No. WIP is WIP. It still exists in the same spot on the radio dial. Same with 1210 WPHT and the other stations that are in the local cluster. The 2400 Market Street location would be updated as “Audacy headquarters” or reflect whatever signage changes are necessary, but it doesn’t mean anything in terms of programming. You’ll just hear the re-brand and name change reflected in radio spots where “Entercom” would have been previously invoked.

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