Back in August, the Sixers announced that they were going with Ticketmaster as their official ticketing partner.
That meant the StubHub logo appearing on their jerseys would be changed, and we offered up several ideas for a replacement sponsor. We suggested Rand Spear, accident lawyer. We suggested Joe Cordell, of Cordell and Cordell. We also suggested Barbera on the Boulevard. Is Barbera the best? Boy I guess!
Unfortunately, our suggestions did not make the cut, and the Sixers decided to go with Crypto.com as their new official jersey patch partner.
From the team:
PHILADELPHIA – SEPT. 22, 2021 – The Philadelphia 76ers announced today a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, designating the crypto company as the team’s official jersey patch partner. The partnership is also Crypto.com’s first in the NBA. To tip off the partnership, the 76ers will be launching their first-ever non-fungible token (NFT), available for fans to purchase through Crypto.com NFT.
Crypto.com has partnered with world-class organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. Crypto.com recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
All four versions of the 76ers uniform this upcoming season will feature the Crypto.com patch on the left shoulder of the jersey. Jerseys featuring the new Crypto.com patch will be available for purchase via SixersShop.com at the Official Team Store at the Center in Philadelphia.
The patch will make its official team uniform debut at the start of the preseason when the 76ers face the Toronto Raptors on Oct. 4.
As part of the jersey patch partnership, the 76ers will be unveiling their new City Edition uniform in November that commemorates an iconic time in 76ers history. This launch will also inspire another series of unique NFTs that will be available for 76ers fans to purchase throughout the year.
Crypto.com will also appear in-arena on the baseline apron and courtside LED screens, be present within the 76ers Fan Hub, sponsor rewards for fans and present a Crypto.com school to educate fans on cryptocurrency. In addition, the deal includes a substantial presence across all platforms including regional [television broadcasts, digital channels such as Sixers.com, Facebook, Instagram, Twitter and YouTube, player branding (uniforms) across digital, print and out-of-home advertising, team websites, team collateral and all team publications and photos. Crypto.com will also have rights to the 76ers’ name and marks in marketing and advertising as well as be an official international marketing partner of the team.
This is very “on brand” for the Sixers and the NBA, as Chris Heck would say. Younger basketball fans are really into crypto and non-fungible tokens and all of that. I personally do not even know how to purchase a bitcoin or a “Dogecoin” or whatever they are, but the kids and the progressive tech types seem to dig this, so more power to them. Maybe I’ll test the NFT waters and purchase a digital highlight of Reggie Evans grabbing a rebound.
The patch is small, as you know. Same as the Stubhub size. This isn’t like soccer or NASCAR, where those sponsor logos sit front and center on the kits.
Here are some photos: