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Phillies

Darren Rovell is a Real Idiot

Kyle Scott

By Kyle Scott

Published:


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Since-removed Zoo With Roy letter

Yesterday, Zoo With Roy penned a fake letter from Ryne Sandberg to Whom It May Concern at Shake Shack– an obviously satirical response to the food poisoning Sandberg suffered after eating a burger from the company’s Citi Field establishment. The communique appeared real enough… until you got to the line: “To the chefs, hear this: even if your general manager gives you subprime ingredients (I’m talking total, barely usable crud) and little opportunity or resources to create a better end product you have to persevere and find a way.”

The joke wasn’t obvious to some.

ESPN assbag and self-styled social media guru Darren Rovell took the letter at face value and contacted the Phils to confirm its legitimacy:

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What a genuinely perplexing response. Like, Rovell, who has a habit of taking things online way too seriously, contacted a Major League Baseball team to verify a fake letter written by someone who hides his (or her?!) identity behind the avatar of a penguin eating a Pop Tart. How do you think that conversation went?

Rovell: Hey, calling to confirm the legitimacy of the letter Ryan Sandberg sent to Shake Shack?

Head-shaking Phillies rep: It’s Ry… never mind. What letter?

Rovell: The one obtained by Zoo With Roy.

Head-shaking Phillies rep: You’re a fucking moron.

ZWR’s post has since disappeared due, at least in part, to Rovell’s stupidity. And ZWR reminded Rovell that the work on his bolg is often satire:

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Sometimes you just never know what’s real.

Kyle Scott

Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.

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