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Buffalo Wild Wings Stock Is Getting Hammered Today Because America Is Finally Realizing That They Suck
By Kyle Scott
Published:
According to Buffalo Wild Wings, a rough third quarter can be blamed on the NFL schedule.
On Wednesday, the chicken-wings chain reported $455.5 million in sales, less than the $466.8 million expected by analysts. Shares were crashing by as much as 18% on the news.
While management cited food and labor costs as factors, it said much of the blame lay in a fall sports calendar that is less than ideal for selling wings. This year’s NFL season opened a week later than last year’s, on September 10 as opposed to September 4 in 2014.
“If you looked at September as a month, there were six days in which we didn’t have college or pro football when we did last year, and then also a UFC fight and a boxing match,” Buffalo Wild Wings COO James M. Schmidt said in an earnings call. “That really impacted both the month and the quarter as a whole.”
Interesting theory. But, you know, I’d argue that the reason for the sharp decline is that BUFFALO WILD WINGS SUCKS!
H/T to reader Ken, (@Sarger77)
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.