Yes, yes, yes! The Eagles are finally getting it, from a marketing standpoint. This #FlyEaglesFly campaign is great. So much better than those nonsensical pre-game cartoons (though I think they’re still doing them). Less Merrill Reese and pep band… more of this.

This new video, Who Said You Can’t Teach an Old City New Speed?, is simple, not particularly complicated or original, but it helps the Eagles develop a much-needed identity– something they’ve been lacking in recent years. Winning, obviously, helps, but the organization seems poised to complement Chip Kelly through their off-field efforts, especially with FlyEaglesFly.com videos.