I absolutely love the Sixers’ media strategy. Rich guy Joshua Harris and co. have no interest in getting their egos massaged by ESPN, CSN or SI. Nope. In their circles, it’s Bloomberg, FOX and CNBC that move the needle, impress friends and drop underoos. They go to Bloomberg with breaking Sixers and Devils news, and now, ridiculously, take Franklin the Dog to FOX News:
Guarantee you Harris texted Kilmeade and was like, “Bri guy– Need some national pub for big blue dog. In exchange I’ll surround you with six 22-year-old dancers and save you a seat at the next neocon think tank in the Balkans. Shoutout #ApolloGlobal if you can! Send O’Reilly my love. Best, Josh.”
