Scott O'Neil Explains the Sixers' Beef with Wells Fargo
Where’s the beef? Well, it’s in tiny little white letters, on the lower third of the court, barely visible to TV cameras.
Oh.
Philly Mag business editor Jared Shelly spoke to Scott O’Neil yesterday to find out just why the Sixers refuse to mention the name of their home arena:
“It’s probably the first naming-rights partner in the history of a building that didn’t become a marketing partner of a team that played in the building,” [O’Neil] said, noting that the bank told Sixers management that it wanted to focus on tennis and golf rather than basketball.
…
“Our original idea was, for the court logo, to put it in invisible ink — but the lawyers wouldn’t go for it. I figured we could do a little black light in the intros to show it,” said O’Neil. “But the lawyers didn’t go for it, they’re not sure that would live to the letter of the law.”
Invisible ink. I was already sort of petrified of Scott O’Neil after playing basketball against him (SO is sort of like Bradley Cooper playing football in Wedding Crashers), but now it’s obvious that his off-court game is just as fierce. Ergo, I do wish that he liked my idea lest I get slapped with some sort of cease and desist letter for reasons I do not know:
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