The Sixers have become the latest team to partner with a casino, announcing today that they will enter into a partnership with Parx Casino to promote its online gaming offerings.
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“On the eve of the 2019-20 season, we are proud to announce a partnership with Parx Casino that will create an interactive opportunity between our fans and Parx Casino’s gaming platforms,” Philadelphia 76ers President Chris Heck said. “The ‘Win for All’ promotion provides a creative avenue for fans to interact with our first-ever ‘Official Winning Partner’ and plays upon the competitive spirit of Philadelphia fans.”
Last month, the Flyers announced a partnership with SugarHouse Sportsbook that will see an online betting lounge inside the Wells Fargo Center– an area where fans can watch a wall of games and bet through the SugarHouse (and presumably other) online apps.
Parx will host six “76ers Nights” at its Beer Garden at the Bensalem location, which features 24 rotating craft beers and two 16-foot TV screens. Sixers entertainers, featuring Dunk Squad, Dancers, mascot Franklin, and Stixers, and 76ers alumni at the events. Parx Casino’s 76ers nights are Oct. 28, Nov. 29, Dec. 12, Jan. 3, Feb. 6 and March 24.
“We’re looking forward to another great season from the 76ers,” Parx Casino Chief Marketing Officer Marc Oppenheimer said. “We can’t wait to host 76ers fans at monthly watch parties so they can cheer on their favorite team while experiencing all that Parx Casino has to offer. It will be a season of two great brands winning together.”
As part of the deal, Parx will offer a $25 in-app bonus to players every time the Sixers win, with the offer increasing commensurate with win number after the Sixers’ 25th win. It’s a good deal on its face, but the offer will likely come with some repeated play-through requirements. It will almost certainly require a very short window with which players can use the bonus.
Parx, it seems, is banking on the partnership to grow its online brand. They could use the marketing help.
In August, Parx’s online sportsbook app came in a distant last place among its competitors, taking in only ~$6 million in total handle compared to around $35 million for FanDuel Sportsbook PA and around $25 million for SugarHouse Sportsbook. That’s before FOX Bet PA entered the market– our measurements show that FOX is set to be among the leaders in the state when September revenue numbers are announced thanks to it superior playing experience and FOX Sports tie-ins.
Thus far, we haven’t seen a partnership with a team translate to significant online growth, though it’s still early.
888 partnered with the Jets last year and has struggled to command significant share in the New Jersey market. Others recent partnerships include the Flyers and SugarHouse, and Joshua Harris-owned Devils partnering with European-based brand Unibet.