FOX Bet is the new sports betting brand that will be launched by FOX Sports in the coming months as part of its recent partial acquisition of The Stars Group, owners of the BetsStars brand. BetStars NJ will be renamed FOX Bet, and all subsequent Stars Group betting apps will fall under the FOX Bet brand. Knowing what we know of BetStars, let’s take a look at the FOX Bet promo code and review.
FOX Bet promo code
|Sportsbook||Promo code||Bonus||Expiration date|
|FOX Bet||None||$500 risk-free bet||TBD|
FOX Bet offers up to a $500 risk free bet on your first wager. No promo code is required. You can get the offer here.
It remains to be seen if the new marketing push surrounding FOX Bet will come with any additional signup bonuses.
BetStars becomes FOX Bet
So what is the link between BetStars and FOX Bet? The Stars Group owns the BetStars brand, which struggled to gain a foothold in New Jersey following its launch last September. While it was a promising app, it was initially plagued by registration and deposit issues, and what seemed like a general lack of marketing spend.
While other sportsbooks spent on marketing, be it TV or radio advertising, and branding, like 888sport striking a naming partnership with the Jets, BetStars was not immediately present in the market.
But a partnership with FOX changes that.
FOX Bet will utilize the BetStars platform, which we’ll get to in a minute. Their promotional reach is exponential not only to BetStars’ previous marketing efforts, but also any other sportsbook. FOX owns the rights to NFL broadcasts, MLB playoffs, college basketball, and much more. Never mind their regional sports networks, all of which can push FOX Bet and FOX Bet promo codes to the masses.
A recent investor informational sheet about FOX’s acquisition of The Stars Group showed what the FOX Bet app will look like:
It remains to be seen what, if any, additional UI and promotions FOX will add to the new brand.
FOX Bet NJ
On an investor conference call the day after the acquisition was announced, The Stars Group told investors that they planned to rebrand BetStars NJ to FOX Bet in New Jersey.
This should be a seamless branding change that likely won’t have to go through much regulatory approval.
By virtue of only having a 5% stake in the company, FOX gets to sidestep some of the onerous licensing requirements of an operator. So changes should be swift and immediate and in place well in time for football season.
FOX Bet PA
Stars struck a deal with Mt. Airy Casino and Resort to skin the operator’s PA online sports betting app. This will be FOX Bet PA.
Whether FOX Bet will be live in PA before football season remains unclear. Mt. Airy has their hearing with the PGCB on May 15, 2019 and will have to get approved for in-person sports betting before going online. Their goal is likely prior to football season, but they will be at the mercy of state regulators in rolling out additional sports betting apps.
Stars also struck a market access deal with Eldorado Resorts that will give them access to 11 additional markets: Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, Ohio, and West Virginia. This in addition to New Jersey and Pennsylvania.
FOX Bet in states where sports betting is not yet legal
As part of their deal, FOX and Starts have agreed to launch a free-to-play app, which is unnamed, that will allow users to make their picks and win prizes and contests. This is for lead generation purposes. These sort-of free-to-play contests have proven to be an excellent way to obtain email address and other information of future bettors. This app can presumably flipped to a legal sports betting app in each state.
FOX Bet review
FOX Bet improves upon the BetStars experience thanks mostly to its promotional tie-ins. While we love the app for its straightforward interface and useful promos and boosts, it still lacks some of the variety and deposit options offered by other online sportsbooks. Regardless, we recommend it.
Features of FOX Bet
- First-of-its-kind, fully integrated national media partnership for sports wagering in the U.S.
- Access to an extensive portfolio of premier sports rights, including NFL and MLB
- Broad reach with broadcast network reaching 99%+ of U.S. households
- FOX Sports brand has superior brand awareness of ~80%1
- ~30% of respondents would consider using FOX Sports as a wagering brand
- Based on experience in the UK sports betting market, there is strong correlation between brand consideration and market share
As expected, FOX Bet, which uses its own proprietary technology platform, offers action on just about every sport you can imagine, including:
- Boxing and UFC
- Motor Sports
Being familiar to the online gambling space, FOX Bet predictably offers a range of deposit options: Visa, MasterCard, eChecks, PayNearMe, PokerStars Play+, Neteller, Resorts Casino, Instant Online Banking, Skrill and PayPal. This is probably second only to SugarHouse Sportsbook and the wide range of options they offer.
Unfortunately, FOX Bet doesn’t offer the favorite deposit method of online banking, which allows you to connect your bank account securely in the app. This may be coming, as several other operators offer this.
FOX Bet is available on iOS, Android, and through a web-based interface. Their iOS app originally lived inside PokerStars until a standalone version of the BetStars app was released on October 21, 2018.
BetStars’ app has been live in Europe for some time and it will carry over the same general look and feel to FOX Bet, with US-based promos and call to actions. Here are some BetStars screenshots:
Is a promo code required for FOX Bet?
FOX Bet offers a $500 risk free bet upon signup. Right now, a promo code is not required, but given the fact that FOX Bet will be so heavily marketed, it is possible they start offering promo codes to track their marketing.
Things we like
FOX Bet offers odds boost on popular stacks. For instance, for Thursday Night Football, you can get Andy Dalton, Joe Mixon and AJ Green to all score at +350– all from the click of a banner at the top of the app.
FOX Bet also offers the cash out option, popularized by DraftKings, which allows users to minimize their losses or ensure a profit before the end of an event.
And while FOX Bet’s mobile interface isn’t maybe the most fancy or modern – that one goes to FanDuel – it’s super clean and easy to read. Almost like Google, it just makes sense. All the information is laid out in a clean and easy to read way. It’s no frills, but highly functional, which is exactly what you want when your own money is on the line.
Meanwhile, players will also enjoy the Super Boost feature which offers pumped up odds and better payouts on predetermined parlays.
The app’s cleanliness and entertaining offers makes for an easy to use and fun wagering experience.
BetStars, which is owned by Canadian company The Stars Group and has had a lot of success in Europe, is a mobile-first product built on the PokerStars platform. They launched their sports betting app in the US in late September in New Jersey under the Resorts Digital license, which is also used by DraftKings.
In 2019, FOX acquired a 5% stake in The Stars Group and will take over naming rights of the app.