The Sixers will announce this morning an official partnership with FOX Bet, making it the first mobile sportsbook to partner with an NBA team. FOX Bet will build awareness for its app, which is available in Pennsylvania and New Jersey, through traditional, digital and social media assets. They will also present replays on the Sixers’ Twitter account and serve as the presenting sponsor for Sixers radio broadcasts on 97.5 The Fanatic and hype videos played in the arena during home games.
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer. “Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”
FOX Bet, which is owned by The Stars Group, is already an official NBA partner. The Association is one of two leagues, along with the NFL, whose logos are featured inside the app.
This may seem a bit curious to folks who are loosely paying attention. In October, the Sixers entered into a partnership with Parx Casino, with fans receiving a $25 in-app credit for every Sixers win. But notably absent was any mention of the words “sports betting” in the announcement. While perhaps it was implied, Parx is not an official league betting partner, and thus any mention of its sportsbook was not used in the marketing.
You’ll also notice DraftKings ads in-game during Sixers broadcasts.
Sports teams and media outlets (and basically everyone in the business) is eager to work with a range of operators, so this sort of narrow and tightly-defined sponsorship is not unique.
Still, it seems FOX Bet will be featured heavily throughout all Sixers platforms.
We have FOX Bet ranked as the second best sports betting app in PA behind DraftKings Sportsbook. It’s fun. Point blank review there. While maybe not quite as polished as DraftKings or FanDuel Sportsbook, it features an array of useful props and odd boosts, particularly for local teams since it’s available in only two states right now.
FOX Bet says it is growing more quickly than the local betting market overall, increasing activity in the app three-fold since launching in September. That should be expected, though, since FOX Bet had nowhere to go but up.
Two weeks ago, when FOX Bet offered a “Philly Special” promotion for the Sixers, Flyers and Villanova, the parlay accounted for 9% of all bets within the app that day. FOX Bet currently says it has ~9,500 monthly users, compared to ~6,100 six weeks ago.
New users, meanwhile, can receive $20 free to try out the app (no deposit required) and then have their first deposit matched up to $500 when they register right here .